In the bustling lanes of Jaipur, where textile traditions run deep, Rina Verma began her journey with nothing more than a borrowed sewing machine and a dream.
At 22, Rina stitched clothes on the sidewalk outside her family’s home. She couldn’t afford rent for a shop, so she took custom orders from neighbors and passed-out college students. Her passion was always fashion, but she had no formal training — only sharp observation, keen taste, and relentless energy.
“People laughed when I said I wanted to start my own label. They thought stitching for others was as far as I could go.”
But Rina didn’t stop.
She started studying fashion trends on Instagram and YouTube, and began replicating silhouettes using leftover fabrics from wholesale markets. Her early designs were raw, but full of individuality.
In 2019, she launched “Rinaz Clothing” — a small line of kurta sets with modern cuts. Her brother helped her create a free Instagram account. She posted every piece she made, tagged local influencers, and personally messaged stylists.
The breakthrough came when a popular Jaipur-based blogger wore one of her outfits and tagged Rinaz. In just one weekend, Rina received 78 orders — more than she had ever fulfilled in an entire month.
But with scale came challenges: she had no branding materials, no tags, and no packaging. She started losing trust from new buyers who expected more polish.
That’s when she realized — it wasn’t just about clothes. It was about how she presented her brand.
She invested in minimalist hangtags with textured paper, simple brand labeling, and better packaging. The transformation was instant. Her customers began posting unboxing videos, praising the details.
“That little tag with my logo made people say — this is a real brand.”
Today, Rinaz Clothing has a loyal following of 22,000+ on Instagram and supplies garments to 14 boutique stores across India. She still works from her home studio but employs four local women full-time.
Rina’s story is a reminder: you don’t need a showroom to start a label. You just need belief, consistency, and attention to the smallest details.